Take the guesswork
out of wayfinding,
with Studio Lucidus.
Take the guesswork
out of wayfinding,
with Studio Lucidus.
Studio Lucidus empowers your team with in-house wayfinding expertise without additional permanent headcount.
Our approach ensures clarity, alignment, and confidence in your team's decision-making process.
Photo by Samuel Lim. Shot in Tokyo, Japan
Studio Lucidus empowers your team with in-house wayfinding expertise without additional permanent headcount.
Our approach ensures clarity, alignment, and confidence in your team's decision-making process.
Photo by Samuel Lim. Shot in Tokyo, Japan
Operators &
Facility Managers
Stop the cycle of complaints and makeshift solutions.
We help you make sense of wayfinding issues, uncover the root causes, and build a case for the right budget to solve them properly.
Authorities &
Developers
Do it right the first time to avoid costly abortive work later.
We help you evaluate wayfinding proposals, enabling your team to make informed decisions and steer your project with confidence.
Who we bring clarity to
Architects &
Planners
Avoid costly back-and-forth, getting caught between your client and consultant.
We bring wayfinding expertise into your team, ensuring clarity in communication. Users appreciate great architectural and spatial design backed by a coherent wayfinding experience.
Designers &
Creative Agencies
Design brand experiences that can be realistically adopted onsite.
When wayfinding enters your scope, we help you navigate the complexities — ensuring your designs not only look great but also extends into effective wayfinding solutions.
Photo by Ryoji Iwata. Shot in Tokyo, Japan
How we bring clarity
Strategy & Alignment
We establish clear principles and align internal stakeholders on the desired outcome for the project.Discovery & Diagnosis
We assess the current site and/or plans, to identify gaps in the customer experience with focus on wayfinding, placemaking, and branding.Proposal Evaluation
We help clients evaluate signage consultant's design proposals and ensure the system meets strategic objectives and aligns with desired outcome.Training & Workshop
We conduct wayfinding
courses for industry practitioners, tailored to
the team's project needs.
Revamped Signage System for
Singapore's MRT Network
Revamped Signage System for
Lusail's Tram Network in Qatar
How we bring clarity
Strategy & Alignment
We establish clear principles and align internal stakeholders on the desired outcome for the project.Discovery & Diagnosis
We assess the current site and/or plans, to identify gaps in the customer experience with focus on wayfinding, placemaking, and branding.Proposal Evaluation
We help clients evaluate signage consultant's design proposals and ensure the system meets strategic objectives and aligns with desired outcome.Training & Workshop
We conduct wayfinding
courses for industry practitioners, tailored to
the team's project needs.
Photo by Samuel Lim. Shot in Aomori, Japan
Who we've brought clarity to
Some Definitions for Clarity
Wayfinding
Signage
Lucidus
| ˈweɪˌfʌɪndɪŋ |
the process or activity of ascertaining one's position and planning and following a route
noun [mass noun]
| ˈsʌɪnɪdʒ |
noun [mass noun]
signs collectively,
a notice on public display that gives information or instructions in a written or symbolic form
| ˈl(j)uːsɪdʌs |
to be bright, clear, and perspicuous; clearly expressed and easily understood
adjective
Samuel Lim
Founder of Studio Lucidus
As a designer immersed in wayfinding, Samuel learned to spot subtle complexities that often go unnoticed. His journey began during a month of daily commutes through Outram Park station in Singapore, where he observed recurring patterns of misdirected commuters – people hesitating and backtracking. This curiosity led to 15 months of research and, eventually, a role at the Land Transport Authority, where he tackled wayfinding challenges for Singapore’s MRT network.
After working on major projects like the Singapore MRT and Doha Metro System, Samuel realized many in the industry lacked the understanding needed to evaluate or demand truly effective wayfinding solutions. This led to the creation of Studio Lucidus, where he helps businesses, authorities, and architects cut through confusion with clear, actionable insights on wayfinding strategy. Whether through coaching, workshops, or expert guidance, Studio Lucidus empowers teams to understand and articulate wayfinding issues, enabling them to make better decisions and demand more from their signage solutions.
Revamped Signage System for
Lusail's Tram Network in Qatar
Samuel believes effective design isn’t just about how it looks – it starts with understanding the real problem. Before jumping into solutions, he helps teams uncover the root causes of navigational challenges, ensuring interventions are meaningful and truly improve the user experience. Because after all, the best wayfinding solutions don’t just provide directions; they prevent people from feeling lost in the first place.
Revamped Signage System for
Singapore's MRT Network
Samuel Lim
Founder of Studio Lucidus
As a designer immersed in wayfinding, Samuel learned to spot subtle complexities that often go unnoticed. His journey began during a month of daily commutes through Outram Park station in Singapore, where he observed recurring patterns of misdirected commuters – people hesitating and backtracking. This curiosity led to 15 months of research and, eventually, a role at the Land Transport Authority, where he tackled wayfinding challenges for Singapore’s MRT network.
After working on major projects like the Singapore MRT and Doha Metro System, Samuel realised many in the industry lacked the understanding needed to evaluate or demand truly effective wayfinding solutions. This led to the creation of Studio Lucidus, where he helps businesses, authorities, and architects cut through confusion with clear, actionable insights on wayfinding strategy. Whether through coaching, workshops, or expert guidance, Studio Lucidus empowers teams to understand and articulate wayfinding issues, enabling them to make better decisions and demand more from their signage solutions.
Samuel believes effective design isn’t just about how it looks – it starts with understanding the real problem. Before jumping into solutions, he helps teams uncover the root causes of navigational challenges, ensuring interventions are meaningful and truly improve the user experience. Because after all, the best wayfinding solutions don’t just provide directions; they prevent people from feeling lost in the first place.
Wayfinding project in chaos?
Or just a sense that something’s off?
Take the guesswork out of it.
Schedule a triage call for a quote by filling this form.
Clarity for your team is just around the corner.
